Coupon advertising is one of the most effective ways of attracting new customers. It’s just not a way to conciliate the deal seekers to your business. As everybody pursues a good deal, coupon advertising can be a great tool to be used as a marketing strategy.
In reality, coupons have been proved to be a highly effective selling tool. Report from CMO Council denotes that, more than 71% of the internet users were noticed to be influenced by the coupons and discount offers when making buying decisions in the US only.
Small businesses may find coupon advertising as a frustrating tool when they think they have to offer coupons to people just try their offerings, while coupons can work for almost all types and sizes of business. A survey among businesses shows that more than 75% of the companies are keen to lose margins to offer special offers to increase their customers’ loyalty.
You must acknowledge that the main goal of sending out coupons is to inspire consumers to try out your products and services. The customers are more likely to stay if what you’re offering is really good. Coupons just let you have the opportunity to attract the new customer to switch to your brand. You must try to make it count.
How you can make an effective Coupon Ad
There are some basic tactics that you can apply to make your coupon much more appealing. Let’s see how you can do that:
1. Appealing Visuals
Put something that can trigger a shopping frame of mind. Put the discounted prices alongside the product to entice the customers. Make sure you have a full colored, eye-catching content that can induce targeted customers to read the message. Your content should be professional and stylish to look at. Use your logo and product photos to tempt consumers.
2. Clear and Vibrant Text
Try to make your text clean, clear and vibrant. Your customers should be made aware of all the aspects that might come to their minds after seeing the coupon. What is the coupon for, Where to use the coupon, How to use the coupon and how long the coupon will be valid, all these things should be made clear to the customers.
You should be careful about not to overdo the coupon with unnecessary things. Use the important texts, images, and details only. You should try least to trick your customers with hidden conditions if there is some always specify. This will help you to become their trustworthy brand or company.
3. Use Call to Action
Use Call to Action marks to direct your customers where to go, what to do for their easy understanding. While designing coupon keep a close eye on this to include a Call to Action figure.
4. Take Advantages of Holiday
Always try to run promotions related to holidays, this works as one of the best business boosting tricks. People do love a tempting holiday sales. So, make sure to keep an eye on upcoming events and making coupons according to those events.
Needless to say, whatever you do always look out for your targeted customers’ trends and interest. As long as you can predict your customers’ trend and interest pattern you’ll be testing success.